In this post, I will talk about the major wines and spirits distributors in kenya. But before them, let’s discuss the whole business of wines and spirits in Kenya.
Is wines and spirit a good business in Kenya?
Morality aside, a lot of Kenyans drink religiously meaning there are huge profits to be made in this business. And you can easily confirm this by peeping into the latest wines and spirits wholesale prices in Kenya and then comparing the prices that wholesalers give retailers and the average retail prices.
Actually according to my source, the minimum profit you can make per bottle is Shs.30 so do your maths considering that you are dealing with fast moving goods.
Wholesalers make more because they are able to move bigger volumes.
What are the pros of the wines and spirit business in Kenya?
The biggest advantage is that you hardly lack customers. You see, the prices vary a lot and you’ll stock some cheaply priced liquors (make sure they’re KEBS certified) for common mwananchi as well as pricey whiskeys for the well-off.
This means that if you’re in a strategic location, the constant flow of customers and good margins will soon give you financial freedom.
What are the cons of the wines and spirit business in Kenya?
There are several issues here:
- Morality: if you are a deeply religious person, the business may seem as if it goes against Christian ethos. Certainly, your pastor, Imam, or Father will not be impressed.
- The Licenses: To start a wines and spirits business, the government may take as much as shs.100000 (more on this later) in licensing fees, an amount which is a bit steep for small traders.
- Corruption: The high cost of wines and spirits license in Kenya prompts some people to corrupt police officers and regulatory authorities in an effort to ‘save’ which can be very costly in the long run. .. Police should not be a problem if you have the listed licenses and open at the specified time.
- Operating hours: You may be prosecuted if you operate your business outside the authorized hours as per your license.
All the same, the profit margins make the business hugely attractive to thousands of enterprising Kenyans.
What Do I Need To start A wines and spirit business in Kenya?
Like every other business, It’s may seem a bit hard at the start but once you pick, you will forget all the initial challenges.
Again, its always better to start small. The capital injection will be lower plus you will have ample time to study what your customers like instead of locking capital in slow moving brands.
Here is what you need to start..
- Strategic Location
In this business, location is everything- unless of course you have some unique drinks that can’t be found elsewhere.
So, start by getting yourself an amazing site in a busy street/road/corridor.
The room doesn’t have to be big for a start and some people start in premises smaller than 10×10 square feet.
- Get The Required Wines and Spirit Licenses
If you want to have some peace of mind, pay for all the licenses beforehand. Here is a summary:
|License||Cost (shs) annually|
|Liquor license (as per the liquor licensing act – Mututho laws)||70,000.00|
|Food and beverage||5,000.00|
|Single Business permit||15,000.00|
In Nairobi, you apply for all these from the City Annex. In other counties, visit the local county council offices for licensing details.
The above total applies for stockists. For retail shops, the liquor license will drop to shs. 35000 though everything else stands.
Also, you can consider registering your business name with the attorney general to prevent people from copying and using it to open a similar business. This can come a bit later once you’re sure of getting the other licenses. It costs about shs.2000 (could be less) and about shs.10000 if you decide to register your new venture as a company. Huduma centers and cyber cafes can help in business name registration.
- Furniture and Fittings, Painting & Branding
After securing the requisite licenses, it’s time to move into a higher gear as you prepare for a grand opening of your wines and spirits joint.
You will need to mount some shelves and display cabinets so talk to your carpenter.
Depending on the size of the shop, furniture can gobble up anything between shs.30000 and shs.70000.
Be sure to paint and brand the business at this stage.
- Stocking your business
A lot of new owners ask about the most reasonable amount to invest in stock first but there’s no correct answer as its contingent on so many factors.
However, my trusted source says anything from shs.50000 worth of stock going up is fantastic. Then top up slowly by slowly as you learn the ropes of the industry. The quality itself will be determined by the prevailing wine and spirits prices list as of the day of buying the initial stock.
To get the best deal, compare the wines and spirits wholesale prices in Kenya from the various wines and spirits distributors in Nairobi and buy from the fairest.
This takes me now to the juicy part…here is a list of the most reputable wines and spirits distributors in Kenya.
Wines And Spirits Distributors In Kenya
|Jays Wines Distributors Limited Nairobi Kenya||0705 570066
|Mwalimu Wine Agency Nairobi City||0701 222648|
|Kenya Wine Agencies||0722 202041|
|EABL Gift Shop-Ruaraka||0727 224 444|
|Rwathia Kariokor||0726 698 383
|Ishano Distributors Buruburu / Embakasi
|Veew Distributors-Huruma/ Pangani/Eastlands/ Umoja||0722933640
|GK Kamuri ,Sagana/ Karatina
|Wamuti Distributors – Nyeri & Nanyuki
|Mbote Distributors -Gatundu
|Laare Springs- Isiolo & Meru
|Mt.Kenya Distributors – Embu, Meru, Nkubu||0711307114|
|Lenairoshi Maralal||0728 687040
|Benjuma – Naivasha & Njabini
|Santafee Suppliers Limited
|Kioko Enterprises Malindi
|Kizingo Beer Southcoast
|Shiva Mombasa Ltd
|Shan E Punjab-Diani South Coast
|Western, Nyanza & Rift valley|
|Busia Bottlers Limited
|Kavuca Holdings -Kakamega||0720204880|
|Supplies And Marketing Co.Ltd
Kisii / Migori / Homabay
|Kericho Guest Limited
|0737 024 137|
|Happyland Investments Limited – Bomet & Narok
|Cyden Enterprises- Eldoret/ Iten
|Winam -Kitale Town
|Epuruto Distributors -Lodwar
|Crested Acres Limited -Nakuru
|Moss -Olkalou Town
Suffice to say that most of the wines & spirits wholesalers nairobi city offer the best prices compared to upcountry dealers.
Then, Mwalimu Wine Agency’s and kenya wine agencies price list seem to be somewhat on the lower side on bulk purchases.
The other wholesaler with best prices is the Jays Wines Distributors Limited Nairobi Kenya.
But don’t ignore the rest- you may be in for one or two surprises.
When is the best time to start a Wines and Spirits Business in Kenya?
You can open anytime but there are more sales towards the end of the year as people get into festive mood (November to December).
Apart from holidays, sellers also typically can make a kill during weekends.
So, How Much Would I need To Open a Wines and Spirits Business in Kenya?
I would estimate a minimum of shs. Ksh180, 000 and a maximum of Ksh 500,000
What about the Competition?
Well, for this one, you really don’t have to worry much. Provided you’re in a busy town, there will always be drinkers!
The following will land you in hot soup with the government agencies..
- Opening before time
- Selling to kids below 18 years.
- Failure to renew licenses
- Selling fake liquors
Final Thoughts on the Wines And Spirits Distributors In Kenya
There you have them – the list of wines and spirits distributors in Kenya. But we have also given you a lowdown on practically everything you would need to start and succeed selling wines and spirits in Kenya.
Let us of any other efficient distributor out there in the comments section.
Also share the article if you found it helpful and be sure to make sober decisions.
Related: 13 Tips To help You Save Money in Kenya